A relatively new store in Sydney is Seed. It’s been around maybe 5 or so years?

I always thought it was just a kids clothing store, but they also do women’s wear. It seems pretty obvious their target market is mums. I am SO their target market.

This crew sweater is the perfect boyfriend jumper:

Not too wide that I look like a box but long enough to cover my butt. Tick.

This silk shirt is a great staple for work. Not too shiny. Nice cut. Great collar.


A cool nod to the chain necklace trend:

I’ve been looking for a skinny belt for a while. OK this one is a bit plain. But I’m really not looking to make a feature of my waist anytime soon: